Steve Jobs, Apple CEO, really knows his profession. He really knows how to present* a piece of software or hardware and make you feel like you are watching the most successful blockbuster. He has an exact perception of how people love being part of something special. He understands how to create hardware which works but also manage to become cult. The amount of Apple users increase radically over the years. iPod was one of the products braking the clean cut between Mac and Windows Users. With the release of the iPod, almost everybody got to be an Apple user. Couple years ago you were nothing if you would jog without an iPod nano**.

Yesterday’s keynote on the WWDC 2010 didn’t came as a surprise, but still, Continue reading →